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认识琳·波特

22月2021日, XNUMX年 Sharon Handy
林恩·波特邮报

MSBA毕业生2010

Lynn Porter是Humana的沟通运营和生产团队的高级CRM营销专家。 她负责优化消费者方法,以通过促进与Humana成员的沟通举措来推动最大化并改善健康结果。 Lynn基于对消费者数据库和外部数据源的详细定量分析,组织与成员的营销交流。 获得的数据用于对会员的行为,购买偏好和健康模式进行数据驱动的洞察。

Lynn促进了沟通计划,以增强Humana产品和服务的定位和提供。 她还执行多种分析功能,例如对数据进行建模管理,查询特定数据的数据库以及报告解决方案。 随着越来越多的数据可提供给像Humana这样的公司,对业务分析的更好的了解已经提高了竞争优势,降低了计划成本,增加了收入,最重要的是提高了客户满意度。 

借助从UofL MSBA计划中学到的技能,Lynn能够利用数据提供更快,更准确的报告,分析和计划,从而做出更好的业务决策。

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