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新的信息环境:对伊曼纽尔罗森的采访

商务新秀。 二月1,2019

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伊曼纽尔罗森是全国畅销书的作者 嗡嗡声的剖析:如何创造口碑营销 (2000)和 重新审视嗡嗡声的剖析:口碑营销的现实教训 (2015)。 他的最新着作, 绝对价值:在(几乎)完美信息时代对客户的真正影响 - 与斯坦福大学教授Itamar Simonson合着,获得了2016美国营销协会最佳图书奖。 伊曼纽尔曾在Niles Software担任营销副总裁,在那里他推出了该公司的旗舰产品Endnote。 罗森是一位充满活力的演讲者,曾在世界各地的众多论坛中吸引观众,包括谷歌,英特尔和耐克等公司。 他的营销职业生涯始于屡获殊荣的撰稿人,他的书籍以13语言提供。 伊曼纽尔的作品已被刊登进去 “哈佛商业评论”时间, 和 广告时代。 在2016,他被引入了口碑营销协会名人堂。

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