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话费便宜?! 禁止在众筹平台上进行产品模拟和渲染的价值

Andrew S. Manikas博士 帕特尔(Patel) 沃尔夫,M.
应用经济学。 可能是25,2021

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我们利用了 20 年 2012 月 110,258 日对 Kickstarter 的干预,其中硬件和项目设计类别中的项目被禁止在其众筹活动中展示模拟和效果图,但其他类别中的项目被禁止。 使用对 XNUMX 个项目的分区类型分析估计,我们发现干预降低了实现资助目标(广泛边际)的几率; 然而,它并没有显着增加超过目标金额(集约利润)的资金数额。 这些发现对于趋势前测试是稳健的。 干预后,基于探索-开发框架,处理类别中的项目使用更多的开发性(与探索性)语言。 此外,处理类别中的项目受益于干预前使用自恋和创业导向的修辞; 然而,这在干预之后不再成立。 最后,来自控制类别的项目在干预后没有增加欺骗性语言,并且在使用模棱两可的语言时在干预后达到资助目标的几率较低。 研究结果强调了集中干预在改善嘈杂众筹平台信号方面的作用,以及治疗和控制类别的修辞作用下降。

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