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在创造性解决问题的框外搜索:创造性思维能力和领域知识的作用

Carl Maertz,博士 T. Montag-Smit
商业研究杂志。 十二月1,2017

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这项研究提供了事实(与开发创意解决方案直接相关)与范围(间接相关)信息如何用于激发创意和有效创意成果的证据。 数据来自中西部一所私立大学的127名教职员工。 结果表明,信息类型的影响受到参与者的影响 创造性思维能力 和 领域知识。 对于具有高创造性思维能力的人来说,范围信息改善了创意生成的原创性,从而增强了创造性结果的新颖性,但降低了结果的有用性。 在各种条件下,事实信息都有助于并阻碍创造性结果的有用性。 总体而言,在构思创建过程中呈现信息可以提高创造性结果 但是,管理人员应该谨慎地在适当的时候提供适当的信息。

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