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那是机会吗? 全球与本地处理技术和社会经济限制因素

Manju Ahuja,博士 Andrew S. Manikas博士 哑光,ES 田纳西州库舍夫
小企业管理杂志。 八月14,2020

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机会信念引导企业家去探索或放弃机会。 解释机会信念的主要过程是结构一致性理论对信息的类比问题解决。 可以根据信息的结构来概念化信息,其中一些信息显示为单独的信息(本地),而其他信息显示为聚合的信息(全局)。 我们与116位高层管理人员和工程师进行了一项实验,发现技术与市场的社会经济状况之间的结构和程序相似性驱动了机会信念。 我们发现,技术和社会经济差异对机会信念的约束作用取决于个人的全球与本地处理。

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