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成为推销员最好的公司之一,同时也为股东做最好的事情吗?

成本管理。 十一月1,2020

抽象

我们都可能听说过“您必须花钱才能赚钱”和“正确对待员工,他们会正确对待您”的短语。 这些概念非常重要,并且与成本控制有些矛盾,尤其是与销售您的产品和服务的人员相关的成本。 我们通过比较被认可的上市公司的市场价值和经营业绩来研究这个问题 卖力 该杂志是50家最畅销的公司之一,与那些未列入名单的公司相匹配。 结果表明,为销售工作提供良好环境并强调客户保留度的公司具有较高的Tobin Q(衡量市场估值的指标),并且比竞争对手具有更高的TobinQ。

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