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逆流:动态感觉运动经验对消费者选择的影响

Mina Kwon,博士 R. Adaval
消费者研究杂志。 1月1,2018

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感觉传感器逆流的经验会影响消费者的选择。 八个实验表明,消费者经历了反对流量挑选的替代品,这些替代品在规范上不是优选的(实验1a和1b)。 只有当感觉是动态的和经验丰富的(实验2a和2b),主观感受被引出时(实验4a和4b),并且没有提供其他客观的外部标准信息(实验5),这些效果才是明显的。 逆流的经验通常涉及运动和方向,并且在存储器中示意性地表示。 重新体验这些感觉会导致激活此示意图,并引发基于感觉的行为倾向以做一些不同的事情,或者违背一个人的初步倾向(实验3),引导参与者选择一个规范性不优选的选项。

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