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工作场所的游戏化:审美体验的核心作用

Manju Ahuja,博士 瓦格纳
管理信息系统杂志。 四月20,2017

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尽管工作场所的游戏化正在迅速发展,但是组织经常难以通过游戏化信息系统(IS)来维持用户的参与。 这项研究的重点是工作场所的游戏化IS如何吸引用户并鼓励他们继续使用系统。 通过提出流动体验(FE)和审美体验(AE)的概念,以提供深层和有意义的用户参与的不同方式,本研究开发了一个模型,探讨了FE和AE的前身以及它们在解释个人的持续意图中的作用。使用游戏化IS。 使用从全球咨询公司中游戏化IS的178用户收集的数据测试该模型。 结果表明,尽管FE和AE是互补力,但AE在解释持续性意图方面比FE更为突出。 该研究提出,AE是一种简约而强大的结构,可扩展对用户参与度的研究。 通过将学术注意力从以FE为特征的深度参与转移到以AE为特征的有意义的参与,这些发现有助于游戏化研究。

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