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家族企业雇主品牌:通过来自美国和比利时的样本了解申请人的看法及其求职意图

伊莎贝尔·博特罗(Isabel Botero)博士 D.阿里斯 米歇尔斯 V.莫莉
家族企业战略杂志。 九月4,2018

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招募受过大学教育的非家族雇员一直是家族企业所有者确定的影响家族企业成功和连续性的挑战之一。 为了更好地理解这一挑战,我们以招募,品牌推广和家族企业文献为基础,介绍了家族企业雇主品牌结构及其组成部分。 我们探讨了非家族申请人对家族企业雇主品牌组成部分的看法,以及这些看法如何影响在家族企业工作的意图。 通过在美国(N = 293)和比利时(N = 324)的调查收集数据。 两国的结果表明,参与者对两国家族企业雇主品牌的工具性(即薪酬,工作保障和晋升机会)和象征性(即可信度,创新,节俭,风格和主导地位)进行了不同的评估,而这些不同因素对他们在家族企业中求职的影响。 讨论了这些结果对实践和进一步研究的意义。

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