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众筹——它就在这里

Dianna C. Preece,DBA 贝克,K. 菲尔贝克
欧洲金融评论。 八月23,2021

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你有没有遇到过一个想法和故事如此引人入胜以至于你想投资的企业家? 不幸的是,保护“小”投资者和据称不成熟的投资者的证券法对初创公司和其他私营公司的投资有限。 然后,在 1997 年,英国摇滚乐队 Marillon 有了一个新颖的想法。 乐队负担不起重聚巡演的资金。 成员告诉他们的粉丝他们无法在不赔钱的情况下支付巡演费用,因此粉丝们加紧并通过在线捐款为巡演提供资金。 从这次事件中,一种新的融资方式诞生了——众筹。 ArtistShare 是第一个专注于众筹的平台,成立于 2001 年。

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