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企业创业作为生存的常规

破坏性时代企业创业的挑战。 十一月1,2018

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在本章中,作者将企业创业概念化为一种心理模型,通过促进新认知脚本和模式的开发,使企业适应新的竞争格局。 作者首先解释了在快速变化的竞争领域中,企业在竞争中被困惑或迷失的含义。 作者还描述了竞争失败的五个阶段。 然后,作者将创业公司的属性 - 适应性,速度,灵活性,积极性和创新性 - 映射到困惑过程的各个阶段,其中它们可能最有助于重新调整竞争现实和企业家脚本和模式。 作者最后提出了将企业创业概念化为困惑图式所产生的贡献,并解释了这是如何形成一种新颖的视角。

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