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可塑性命运信仰与命运预测的互动效应

Katina Kulow,博士 H.金 托马斯克莱默
消费者研究杂志。 四月1,2014

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尽管在消费者的生活中普遍存在着重大的预测,但对于这些预测如何影响后续选择的知之甚少。 这项研究将命运视为必然的结果,并认为相信命运的消费者对命运的本质具有隐含的理论,因此有些人认为他们的命运是预定的,不受个人影响,而另一些人则认为他们的命运具有可塑性和可塑性。可以更改。 两项研究表明,只有在认为自己的命运是可预见的一天的消费者中,放纵(相对于道德)期权的选择份额才会增加。 这一结果似乎与他们有意选择放纵的选择作为有意策略来弥补未来的不利局面的论点相吻合。 然而,对口头协议的分析表明,在那些相信可塑性的人中,纵容选择是偶然的。 该研究还讨论了边界条件,并对基于电抗的替代解释提出了疑问。

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