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不信任的世界:假新闻,不信任的心态和产品评估

消费者研究协会杂志。 三月13,2020

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当前的研究调查了假新闻对产品评估的影响如何通过消费者的政治意识形态来缓和。 多项实验表明,接触假新闻会破坏自由主义者(而非保守主义者)对他们随后在与假新闻完全无关的情况下所遇到的奉献所形成的评估。 还提供了中介证据,表明暴露于虚假新闻会使自由主义消费者不信任新闻来源; 这种不信任会削弱他们对提供产品/服务的公司的信任程度,从而降低他们对该产品/服务的评价。 总的来说,这些发现证明了虚假新闻在自由主义消费者中激起对来源的普遍不信任(即“不信任心态”)的能力,从而影响了他们随后对市场中产品和服务的评估。

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