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莎拉·梅米(Sarah Memmi)博士

马产业项目助理教授
商学院,W108室
sarah.memmi@louisville.edu
(502) 852-7270
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简介

莎拉·梅米(Sarah Memmi)是路易斯维尔大学商学院的市场营销学助理教授,并且是马产业计划的附属教师。 她于2020年在杜克大学Fuqua商学院获得了营销学(消费者行为)博士学位。在她的学术职业之前,Sarah是一名营销传播专业人士。 她是一位终身骑马者,在马业上也有丰富的经验。

莎拉(Sarah)的研究考察了消费者的目标追求和动机,重点关注目标冲突以及人们如何管理其个人资源(例如时间,金钱,精力)。 她教授马术行业的营销原理,马术营销和战略传播。

教育培训

  • 博士 (市场营销;消费者行为)杜克大学富夸商学院

最近的研究和出版物

课程生活

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