THE FUTURE OF DIGITAL ADVERTISING

Event Highlights

UofL College of Business
Friday, April 14, 2023
8:00am-12:15pm EDT

 

 

In partnership with the UofL College of Business, Redtag, a Louisville-based full-service branding and advertising agency, will lead us in this half-day workshop about the future of digital advertising. This workshop will give you the opportunity to hear from experts about social media, AI tools, best practices, and so much more. You’ll walk away with greater insights and practical tips you can leverage in your career and business.

Students and members of the business community are welcome. Light breakfast and lunch provided. Parking at the Speed Art Museum is included for non-student attendees.

Topics include:

• The Future of Digital Advertising and Current Digital Landscape
• Short-Form Content
  • Impact of Short-Form Content (video) on Small Businesses
  • Anatomy of Reel/Short/TikTok video
  • Digital Best Practices & Creating a Roadmap to Success-Editing with CapCut
• Generative AI
  • What is Generative AI? Evolution of AI
  • Exploring AI Tools-Demos of ChatGPT, MidJourney, Synthesia, etc.

REGISTER TODAY!