Strategic Communication

Eliminate the guesswork in leading teams in a fast-paced and changing business world.


Learn more about the Strategic Communication Certificate

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Online and In-Person


Be the leader everyone wants to work for. Gain the ability to apply groundbreaking strategies to solve your leadership challenges while receiving personalized feedback from our communication experts and highly-trained facilitators. Transform your leadership through great communication strategies and become the example of great leadership within your organization.

Certificate Details

Flexible structure

COST: $1000

  • Online Bootcamp: 4 hours self-paced online (completion required before enrolling in Challenge Courses.)

Challenge Courses 1/2 Day In-person
These courses can be taken in any order
8:00 a.m. – 5:00 p.m. est


  • Challenge Courses 1: Change – March 22, 2023
  • Challenge Courses 2: Conflict – April 19, 2023
  • Challenge Courses 3: Diversity, Equity, and Inclusion –  May 24, 2023
  • Challenge Courses 4 Across Generations – TBD
  • Challenge Courses 5 Feedback – TBD

Online Bootcamp

  • Upon sign-up, attendees will gain access to the online Strategic Managerial Communication Bootcamp. This Bootcamp will introduce attendees to critical competencies and the foundational principles underscoring the numerous communication strategies embedded throughout the certificate. 
    • This module will require pre-work submissions before participating in the challenge courses.
    • Portions of the pre-work will be used to construct and enrich the challenges that each attendee will address during his/her time in class. 
    • Upon conclusion of the Bootcamp, participants are immediately eligible to register for any upcoming challenge course. 

5 Challenge Courses

  • Participants must complete all five courses to receive the certificate, but scheduling will be strategic and paired, allowing attendees to complete two courses in one day. 
  • All courses will be offered a minimum of twice a year (pending demand). 
  • Courses will be offered at University of Louisville facilities, including the College of Business. 
  • Upon conclusion of the Bootcamp and all challenge-based courses (3 days total), a certificate will be awarded.


Designed for Managers

This certificate is designed for current and future managers who seek to lead others through modern organizational challenges via strategic communication. With up to 85% of professional work requiring collaboration, sophisticated communication skills that can be directly applied to solve dynamic and complicated problems is extremely important for leaders or those seeking leadership opportunities. 


Unique format
Expert Educators
Proven Curriculum

  • Built on the foundations of the University’s internationally-recognized business communication program. 
  • Developed and facilitated by UofL faculty who have extensive backgrounds, research, and experience with the subject. 
  • Designed to be oriented toward problem-solving, with real time feedback to evaluate effectiveness. 
  • Created from research and interviews with executives to identify and address complicated challenges facing modern organizations. 



Strategic Communication Bootcamp (asynchronous, online)
By the end of this session, attendees will be able to:
Implement two guiding communication principles across multiple modalities.
Apply five communication competences to diverse situations and contexts.
Recognize constraints and barriers that restrict optimal communication effectiveness.
Articulate communication challenges related to change, conflict, diversity, equity, andinclusion, generational differences, and feedback using a strategic and analytical lens.

Challenge 1: Communicating Change
By the end of this session, attendees will be able to:
Calibrate change messages around contextual variables and diverse audiences.
Use receiver-centric communication strategies to predict reactions to change messages.
Tailor messaging to reduce resistance by balancing transparency and strategic ambiguity.
Develop processes for delivering/following-up on change messages to improve outcomes.

Challenge 2: Communicating Conflict
By the end of this session, attendees will be able to:
Distinguish between constructive and destructive forms of conflict communication.
Diagnose organizational conflicts using emotional intelligence and perspective-taking.
Leverage goal-oriented and receiver-centric communication to improve conflict outcomes
Implement “win-win” conflict solutions using innovative communication strategies.

Challenge 3: Communicating Diversity, Equity, and Inclusion
By the end of this session, attendees will be able to:
Explain how implicit bias limits one’s ability to effectively communicate in diverse teams
Describe how multiple types of diversity influence communication and work withinteams, including racial, gender, cultural, socio-economic, and generational diversity.
Construct communication that fosters community-building and reflects social awareness.
Respond to harmful diversity-related messages using ethical and emotional intelligence

Challenge 4: Communicating Across Generations
By the end of this session, attendees will be able to:
Identify generational friction points that disrupt the dynamics of age-diverse teams.
Recognize warning signs of problematic performance related to generational differences.
Improve cross-generational cohesiveness within teams by reducing miscommunications.
Foster team synergy that promotes mentorship and open feedback across generations.

Challenge 5: Communicating Feedback
By the end of this session, attendees will be able to:
Identify effective and ineffective feedback in top-down and bottom-up communication.
Apply the five characteristics of effective and descriptive feedback in diverse situations
Create a feedback implementation plan that includes priority action items for recipients
Adapt feedback strategies around development needs and receiver-focused variables.

Meet the Instructor

Abigail Koenig, PhD

Abby Koenig

Dr. Abby Koenig is an Assistant Professor of Management and Entrepreneurship at the University of Louisville’s College of Business. Her area of expertise is communication, in which she teaches core Business Communication. Additionally, she teaches diversity and communication in management and storytelling with data at the master’s level, among other communication-focused courses. Her research interests are algorithmic literacy and digital communication, an area she has published and spoken on in various contexts and journals. Prior to coming to the University, she taught for eight years at the University of Houston – Downtown, where she was awarded the Outstanding Lecturer of the Year award, among other accolades.

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