Marketing
Emerging Topics

Emerging Topics
in Marketing

Now Available at
the College of Business

• Open to all UofL students
• No prerequisites to enroll
• 5 weeks each
• 1 credit hour each
• On campus

Short-Form
Video Content

MKT290, 1 Credit Hour, On Campus
Tuesdays: 5:30 p.m. – 8:15 p.m.
8/22 – 9/19, 10/17 – 11/14

Instructor: JT Murphy

To market your brand or product effectively is vital. In this course, students will learn the why and how behind specific brand’s short-form (video) content campaigns, how to create a short form marketing campaign from inception to execution, and the skills needed to create engaging content.

Personal Branding

MKT290, 1 Credit Hour, On Campus
Mondays & Wednesdays:
2:30-3:45 p.m.
8/21 – 9/25, 10/16 – 11/15

Instructor: Henrietta Pepper

Learn how to build and leverage an authentic personal brand. Five modules of content ranging from Identifying Your Unique Attributes to Differentiating and Owning Your Personal Story.

VR Marketing

MKT290, 1 Credit Hour, On Campus
Tuesdays & Thursdays:
1:00-2:15 p.m.
8/22 – 9/21, 10/12 – 11/14

Instructor: Shannon Putman

Start utilizing the Meta-verse. Learn tomorrow’s in-demand skills today. Join a top XR expert and a community of future-forward peers and passionate industry insiders. During this course, you will learn the technical components of the 3D world and how it works. You will design and create your virtual market campaign–an innovative project that you can instantly put into practice. You will be given access to previously unavailable partnerships by working directly with local and national business partners. No matter your area of interest, this class is for you.