February 17-19, 2021

The 2021 Virtual Cardinal Challenge

Rewarding innovative thinkers.
Championing entrepreneurial perseverance.

Finalist Presentations

& Awards Ceremony

Cardinal Challenge Program


2021 Cardinal Challenge Event Program (PDF)

Global Academic Competition

Real-World Opportunities

The best come together in this year’s heavy-hitting business plan competition as 12 teams of entrepreneurial graduate students gather in an online competition for their chance to win more than $40,000 in business start-up cash and prizes. Only the very best teams are chosen to participate in the Cardinal Challenge 2021 playoffs.

The teams will present their innovative business concepts to a distinguished panel of judges comprised of experienced entrepreneurs and investors who thrive on providing start-up companies the valuable feedback needed to make their companies successful. Step up to the plate for your team’s chance to win this major league playoff.

Come back here and see the competition. 

  • Learn what these teams do to launch a new business
  • Cheer on your favorite school

Competition details and team fast pitches coming soon!

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Brown-Forman Cardinal Challenge

The Brown-Forman Cardinal Challenge represents a prestigious, global academic competition with real-world opportunities and experiences designed to stimulate and reward innovative thinking and entrepreneurial persistence.

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Cardinal Challenge Competition Format

The Cardinal Challenge will showcase teams’ presentation savvy in two formats: Business Plan Presentation and Fast Pitch.

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Cardinal Challenge Competition Rules

Learn about competition guidelines, expectations, and eligibility.

Learn More

Cardinal Challenge

Thank You to Our Sponsors

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Louisville Business First Logo

Kims Kitchen Logo

Louisville Visitors and Convention Bureau

Kroger Company Logo

Triology Health Services Logo

Republic Bank Logo

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