Bring Your Best Pitch

The 2021 Virtual Cardinal Challenge

Rewarding innovative thinkers. Championing entrepreneurial perseverance.

Apply to Compete

Global Academic Competition

Real-World Opportunities

Bring your best pitch to this year’s heavy-hitting business plan competition as 12 teams of entrepreneurial graduate students gather in an online competition for their chance to win more than $40,000 in business start-up cash and prizes. Only the very best teams are chosen to participate in the Cardinal Challenge 2021 playoffs.

The teams will present their innovative business concepts to a distinguished panel of judges comprised of experienced entrepreneurs and investors who thrive on providing start-up companies the valuable feedback needed to make their companies successful. Step up to the plate for your team’s chance to win this major league playoff.

Highlights of Competing

  • Learn what it takes to launch a new business
  • Gain valuable feedback from judges who are also experienced entrepreneurs and investors
  • Build your network with investors and other entrepreneurs
  • Compete against other global student startups

The 2021 Cardinal Challenge — VIRTUAL!

 February 17-19, 2021

Compete for more than $40,000 in cash prizes.
Application Deadline: Friday, January 22, 2021


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Brown-Forman Cardinal Challenge

The Brown-Forman Cardinal Challenge represents a prestigious, global academic competition with real-world opportunities and experiences designed to stimulate and reward innovative thinking and entrepreneurial persistence.

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Cardinal Challenge Competition Format

The Cardinal Challenge will showcase teams’ presentation savvy in two formats: Business Plan Presentation and Fast Pitch.

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Cardinal Challenge Competition Rules

Learn about competition guidelines, expectations, and eligibility.

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Cardinal Challenge

Proud Sponsors

Brown-Forman Logo

BB&T now Truist logo

Louisville Business First Logo

Kims Kitchen Logo

Louisville Visitors and Convention Bureau

Kroger Company Logo

Triology Health Services Logo

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