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Todd A. Mooradian, PhD

Dean, Dean's Office
College of Business, Room 309A
(502) 852-6443
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Todd Mooradian Ph.D. is the Dean of the University of Louisville College of Business. He holds a doctorate in marketing from the University of Massachusetts, an MBA from Wake Forest University, and a bachelor’s in business administration from the University of New Hampshire.

Before joining the University of Louisville, Dr. Mooradian spent 27 years at the College of William and Mary in Virginia where he was the Associate Dean for Faculty and Academic Affairs and the William J. Fields Professor of Business at the College of William & Mary Mason School of Business Administration in Williamsburg, Virginia.

Dr. Mooradian is an expert in marketing strategy and consumer behavior. Much of his research focuses on the psychology behind consumer satisfaction, loyalty, and branding. He has also published two books and over 20 book chapters and articles in academic journals including the Journal of the American Marketing Society, Management Learning, the Journal of Business Strategy, and the Journal of Economic Psychology.

During his tenure, Dean Mooradian has launched several College initiatives including the Master of Science in Business Analytics (MSBA), a revamped Master of Accountancy emphasizing accounting analytics, and an expanded complement of online programs including specialized certificates in Franchise Management and Distilled Spirits. Dr. Mooradian has also helped elucidate the College’s differentiating qualities, the things that distinguish the school’s values and strengths, summarized in the acronym L.E.A.P. (of Louisville, Entrepreneurial, Accelerating, and Principled).


  • PhD (Marketing; Social Psychology cognate) University of Massachusetts
  • MBA (Concentrations in Marketing and International Business) Wake Forest University
  • BA (Business Administration) University of New Hampshire

Awards & Honors

Daniel C. Lewis Award for Exceptional Service, 2012

College of William & Mary

WIWI (Wirtschaftswissenschaften) Award for Excellence in Publishing, 2011

Alfred N. Page Undergraduate Teaching Award, 2009

College of William & Mary

Dungan Teaching Fellowship, 2009

College of William & Mary

Fulbright Scholar Lecture/Research Award, 2005

Austrian-American Education Commission

Research & Publications

Curriculum Vita

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