Sarah Memmi is an assistant professor of marketing in the University of Louisville College of Business and is affiliated faculty with the Equine Industry Program. She earned her PhD in marketing (consumer behavior) from Duke University’s Fuqua School of Business in 2020. Prior to her academic career, Sarah was a marketing communications professional. A lifelong equestrian, she also has extensive experience with the horse industry.
Sarah’s research examines consumer goal pursuit and motivation, with a focus on goal conflict and how people manage their personal resources (e.g., time, money, energy). She teaches Principles of Marketing, Equine Marketing, and Strategic Communications for the Equine Industry.
- PhD (Marketing; Consumer Behavior) Duke University, Fuqua School of Business
Research & Publications
Goal conflict encourages work and discourages leisureJournal of Consumer Research. April 15, 2020
Emotions and intentions are understood from biological motion across remote culturesEmotion. April 1, 2017