Sarah Memmi joins both the Marketing Department and the Equine Industry Program. Sarah completed her PhD at Duke and holds an undergrad degree from the University of Vermont. Sarah also has several years of professional experience, including working as a writer and account executive at The Equine Journal.
Sarah’s expertise is in goal pursuit and motivation, consumer resources, and goal conflict. She will be teaching Equine Marketing and will be developing a Racetrack Issues Management and Communication course for the forthcoming Horseracing Industry Business certificate.
Research & Publications
Goal conflict encourages work and discourages leisureJournal of Consumer Research. April 15, 2020