Journal of Small Business Management. October 1, 2018
Robert E. Carter, PhD
Associate Professor, Marketing
College of Business, Room 187
(502) 852-4851
Education
- PhD (Marketing) University of Cincinnati
- MS (Quantitative Analysis) University of Cincinnati
- MBA (Marketing) Duke University
- BS (Chemical Engineering) Northwestern University
Awards & Honors
Outstanding Marketing Faculty, 2016
University of Louisville College of Business Student Council
Red and Black Banquet as a mentor for a student-athlete, 2009, 2012, 2014-16
University of Louisville
Delphi Faculty Favorite Award, 2009-10, 2015
University of Louisville
Best Paper Award, Marketing Research and Technology Track, 2009
AMA Educators’ Conference
Research & Publications
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The impact of entrepreneurial orientation, technological capability, and consumer attitude on firm performance: A multi-theory perspective -
Tis better to give than receive? How gender, age, and residence segments vary in their choice of discount- versus donation-based promotions Journal of Consumer Psychology. October 1, 2015 -
Faculty scholarship has a profound positive association with student evaluations of teaching—except when it doesn’t Journal of Marketing Education. September 17, 2015 -
The Impact of Organizational Orientations on Medium and Small Firm Performance: A Resource‐Based Perspective Journal of Small Business Management. August 6, 2013
