Journal of the Academy of Marketing Science. March 8, 2024
Aaron Barnes, PhD
LaDonna and Charlie Johnson Assistant Professor of Marketing, Marketing
College of Business, Room 159
(502)852-4888
Bio
Aaron Barnes is the LaDonna and Charlie Johnson Assistant Professor of Marketing at the University of Louisville College of Business. He studies the cross-cultural factors affecting persuasion, branding, and consumer–brand relationships. His work has recently been published in premier outlets, including Journal of Consumer Research, Journal of the Academy of Marketing Science, and Journal of Personality and Social Psychology. He earned his PhD from the University of Illinois Gies College of Business in 2020. Prior to joining UofL, Aaron spent 4 years running his own subscription company and 2 years at a consulting firm in New York City. He teaches Principles of Marketing, Marketing Research, and Multiculturalism in the Marketplace.
Awards & Honors
Student Champion
University of Louisville
Faculty Favorite
University of Louisville
ACR/Sheth Foundation Dissertation Award (Cross-cultural track),
State Farm Foundation Fellow
Best Doctoral Student Teacher
University of Illinois, Gies College of Business
Best Discussant, Albert Haring Symposium
Indiana University
Recent Research & Publications
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The accessor effect: How (and for whom) renters’ lack of perceived brand commitment dilutes brand image -
Top Rated or Best Seller?: Cultural Differences in Responses to Attitudinal versus Behavioral Consensus Cues Journal of Consumer Research. November 9, 2023 -
In What Ways Do Accessible Attitudes Ease Decision Making? Examining the Reproducibility of Accessibility Effects Across Cultural Contexts Journal of Personality and Social Psychology. November 1, 2023 -
Culture and the consumer journey Journal of Retailing. March 30, 2020 -
Cross‐cultural consumer psychology Consumer Psychology Review. December 7, 2018