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Brown-Forman Cardinal Challenge

Thank you for your interest in the Cardinal Challenge. The 2022 Cardinal Challenge has been postponed. Applications are not being accepted at this time and there will be no competition in February.
The Cardinal Challenge will return under a new format. Please check back for more information.

2021 Cardinal Challenge First Place Winner: Team Urogix Washington University of St. Louis

2021 Cardinal Challenge First Place Winner:
Urogix, Washington University of St. Louis

Sahara Cloud, UCLA Anderson

2021 Cardinal Challenge Second Place Winner:
Sahara Cloud, UCLA Anderson

2021 Cardinal Challenge Third Place Winner:
Land Maverick, University of Connecticut

2021 Cardinal Challenge Fast Pitch Competition Winner:
BirthWrite, University of Louisville

The Brown-Forman Cardinal Challenge represents a prestigious, global academic competition with real-world opportunities and experiences designed to stimulate and reward innovative thinking and entrepreneurial persistence.

The Cardinal Challenge showcases new business concepts presented by MBA and graduate students from 12 of the world’s leading university entrepreneurship programs, including the University of Louisville.


Our annual business plan competition regularly attracts the biggest thinkers in grad school entrepreneurship — many of our competition teams go on to win national and international prizes. Judges’ feedback has a way of making good business plans better and better plans great.

The compact, one-day Challenge brings approximately 60 exceptional students and their coaches/mentors together for Business Plan and Fast Pitch competitions. The teams will compete for more than $40,000 in cash prizes by presenting their concepts to a panel of judges comprised of venture capitalists, angel investors, and successful entrepreneurs from three states.

The Brown-Forman Cardinal Challenge is a part of the University of Louisville College of Business’s Forcht Center for Entrepreneurship. The Challenge illustrates the college’s role as a leader in entrepreneurship education and real-world learning experience and showcases Metro Louisville as an expanding, entrepreneur-friendly marketplace. Business concepts, services, and technology developed by UofL students have gone on to launch as entrepreneurial ventures in healthcare, fitness, energy, media, beverage, and other industries.


2020 Cardinal Challenge | February 29, 2020
Marriott Downtown, Louisville, Kentucky
Event Photo Gallery

2020 University of Louisville "The Cardinal Challenge"
Competition Format
Competition Rules
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