Skip to main content

Brown-Forman Cardinal Challenge

The 2022 Cardinal Challenge
Competition among UofL College of Business Entrepreneurship Graduate Students and our visiting students from Germany will be held July 28th and 29th at the Marriott Louisville Downtown (Louisville, KY).


Direct competition questions to the Forcht Center for Entrepreneurship


All events are free but not all are open to the public. Only those marked with an asterisk (*) are open. 


3:00 p.m. to 6:00 p.m. Competition Check-In/Packet Pick-Up Cardinal Challenge Help Desk 

6:00 p.m. to 7:15 p.m. Opening Reception

7:30 p.m. to 8:15 p.m. Equipment Check Competition Rooms 


7:00 a.m. to 7:45 a.m. Continental Breakfast 

*7:45 a.m. to 10:45 a.m. (open to the public) First Round Business Plan Presentations Competition Rooms 

11:00 a.m. to 12:00 p.m. Cardinal Challenge Luncheon / Announcement of Finalists

12:00 p.m. to 12:45 p.m. Judges’ Comments: Individual Team Sessions Competition Rooms 

*1:15 p.m. to 1:45 p.m. (open to the public) Fast Pitch Competition

*2:00 p.m. to 5:30 p.m. (open to the public) Final Round Business Plan Presentations: 2:00 p.m., 2:50 p.m., 3:40 p.m., and 4:30 p.m.

6:00 p.m. to 7:00 p.m. Awards Reception

The Brown-Forman Cardinal Challenge represents a prestigious, global academic competition with real-world opportunities and experiences designed to stimulate and reward innovative thinking and entrepreneurial persistence.

Our annual business plan competition regularly attracts the biggest thinkers in grad school entrepreneurship — many of our competition teams go on to win national and international prizes. Judges’ feedback has a way of making good business plans better and better plans great.

The compact, one-day Challenge brings approximately 60 exceptional students and their coaches/mentors together for Business Plan and Fast Pitch competitions. The teams will compete for prizes by presenting their concepts to a panel of judges comprised of venture capitalists, angel investors, and successful entrepreneurs from three states.

The Brown-Forman Cardinal Challenge is a part of the University of Louisville College of Business’s Forcht Center for Entrepreneurship. The Challenge illustrates the College’s role as a leader in entrepreneurship education and real-world learning experience. It also showcases Metro Louisville as an expanding, entrepreneur-friendly marketplace. Business concepts, services, and technology developed by UofL students have gone on to launch as entrepreneurial ventures in healthcare, fitness, energy, media, beverage, and other industries.

Cardinal Challenge Competition Rules

Learn about competition guidelines, expectations, and eligibility.

Learn More

Cardinal Challenge Competition Format

The Cardinal Challenge will showcase teams’ presentation savvy in two formats: Business Plan Presentation and Fast Pitch.

Learn More

Past Event Photo Gallery

2020 University of Louisville "The Cardinal Challenge"

Chinese (Simplified)EnglishGermanHindiRussianSpanish