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Brown-Forman Cardinal Challenge

The 2024 Cardinal Challenge

Check back for information about the annual new venture competition.

The Brown-Forman Cardinal Challenge represents a prestigious, global academic competition with real-world opportunities and experiences designed to stimulate and reward innovative thinking and entrepreneurial persistence.

Our annual business plan competition regularly attracts the biggest thinkers in grad school entrepreneurship — many of our competition teams go on to win national and international prizes. Judges’ feedback has a way of making good business plans better and better plans great.

The compact, two-day Challenge brings exceptional students and their coaches/mentors together for Business Plan and Fast Pitch competitions. The teams will compete for prizes by presenting their concepts to a panel of judges comprised of venture capitalists, angel investors, and successful entrepreneurs.

The Brown-Forman Cardinal Challenge is a part of the University of Louisville College of Business’s Forcht Center for Entrepreneurship. The Challenge illustrates the College’s role as a leader in entrepreneurship education and real-world learning experience. It also showcases Metro Louisville as an expanding, entrepreneur-friendly marketplace. Business concepts, services, and technology developed by UofL students have gone on to launch as entrepreneurial ventures in healthcare, fitness, energy, media, beverage, and other industries.

Cardinal Challenge Competition Rules

Learn about competition guidelines, expectations, and eligibility.

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Cardinal Challenge Competition Format

The Cardinal Challenge will showcase teams’ presentation savvy in two formats: Business Plan Presentation and Fast Pitch.

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2022 Event Photo Gallery

2023 University of Louisville College of Business Cardinal Challenge