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Brown-Forman Cardinal Challenge

The Brown-Forman Cardinal Challenge represents a prestigious, global academic competition with real-world opportunities and experiences designed to stimulate and reward innovative thinking and entrepreneurial persistence. The University of Louisville Brown-Forman Cardinal Challenge showcases new business concepts presented by MBA and graduate students from 12 of the world’s leading university entrepreneurship programs, including UofL.

Our annual business plan competition regularly attracts the biggest thinkers in grad school entrepreneurship — many of our competition teams go on to win national and international prizes.  We’re big on guarantees too. We guarantee you’ll get at least $750 just for participating, and we’re certain your team will leave Louisville, a better team than when it arrived.  Also, our judges are big thinkers. Their feedback has a way of making good business plans better and better plans great.


The compact, one-day Challenge brings approximately 60 exceptional students and their coaches/mentors together for Business Plan and Fast Pitch competitions.  The teams will compete for more than $100,000 in prizes by presenting their concepts to a panel of judges comprised of venture capitalists, angel investors and successful entrepreneurs from three states.

The Brown-Forman Cardinal Challenge is a part of the University of Louisville College of Business’s Forcht Center for Entrepreneurship. The Challenge illustrates the college’s role as a leader in entrepreneurship education and real-world learning experience and showcases Metro Louisville as an expanding, entrepreneur-friendly marketplace. Business concepts, services, and technology developed by UofL students have gone on to launch as entrepreneurial ventures in healthcare, fitness, energy, media, beverage and other industries.

Competition Format
Competition Rules
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