UofL’s VOC Diagnostics is $10,000 richer and one step closer to winning the “super bowl of business plan competitions,” after taking first place last weekend at The Spirit of Enterprise Graduate Business Plan Competition.  In addition to the cash prize, VOC’s win at the competition hosted by University of Cincinnati captures an automatic bid to the global Venture Labs Competition in May.

VOC presented its patent-pending lung cancer detection technology – VitaLung.  According to UofL MBA student and VOC Chief Executive Officer Bayard Donaldson, VitaLung fills a void in early lung cancer detection. “Like the mammogram for breast cancer and the PSA for prostate cancer, VitaLung provides a non-invasive, annual screening for lung cancer that is not currently available.” The screening involves the capture and analysis of volatile organic compounds (VOCs) in a patient’s breath.  Donaldson noted that VitaLung could save 130,000 lives and more than $2 billion annually in the United States.

In addition to Donaldson, the VOC team includes MBA students Justus Zils, Chief Marketing Officer; Nick Muscato, Chief Financial Officer; and JD Edington, Chief Operations Officer.  The team is coached by Van Clouse, Suzanne Bergmeister and Sharon Kerrick.  For more information on VOC, visit www.VOCDiagnostics.com.

College of Business

University of Louisville
College of Business
Harry Frazier Hall
110 W. Brandeis Ave.
Louisville, KY 40292
Phone: (502) 852-6440
Fax: (502) 852-7557

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