Carter, Robert E., David Curry, (Forthcoming), Perception versus Performance when Managing Extensions: New Evidence about Parent Brand/Extension Fit, Journal of the Academy of Marketing Science.
Carter, Robert E., Subhash Lonial, (forthcoming), The Impact of Organizational Orientations on Medium and Small Firm Performance: A Resource-Based Perspective, Journal of Small Business Management.
Carter, Robert E., (forthcoming), Will I Hit My Year End Numbers? The Case for Benchmarking Product Sales and Advertising, Journal of Advertising Research.
Carter, Robert E., David Curry, (2011), Using Student Choice Behaviour to Estimate Tuition Elasticity, Journal of Marketing Management, 27 (11/12), pp. 1186-1207.
Carter, Robert E., Subhash Lonial, PS Raju, (2010), Impact of Quality Management on Hospital Performance: An Empirical Examination, Quality Management Journal, 17 (4), pp. 4-24.
Carter, Robert E., David Curry, (2010), Transparent Pricing: Theory, Tests, and Implications for Marketing Practice, Journal of the Academy of Marketing Science, 38 (6), pp. 759-774.
Carter, Robert E., Andrea L. Dixon, William C. Moncrief, (2008), The Complexities of Sales and Sales Management Research: A Historical Analysis from 1990 to 2005, Journal of Personal Selling and Sales Management, 28 (4), pp. 403-419.