Barone, Michael J., Robert D. Jewell, (2012-forthcoming), The Innovator’s License:  The Latitude To Deviate From Category Norms, Journal of Marketing.

Barone, Michael J., Robert D. Jewell, (2012-forthcoming), How Category Advertising Norms and Consumer Counter-Conformity Influence Comparative Advertising Effectiveness, Journal of Consumer Psychology.

Barone, Michael J., Thomas E. DeCarlo, (2012), Managers’ Reliance on Performance Trends in Evaluating Employees:  The Moderating Roles of Evaluation Task and Firm Strategic Orientation, Journal of Personal Selling & Sales Management, 32, pp. 207 – 224.

Barone, Michael J., Thomas E. DeCarlo, (2012-forthcoming),  The Interactive Effects of Sales Presentation, Consumer Suspicion, and Positive Mood on Salesperson Evaluations and Product Purchase Intentions, Journal of Personal Selling and Sales Management.

Barone, Michael J., Karen Page Winterich, (2011), Warm Glow or Cold, Hard Cash?  Social Identify Effects on Consumer Choice for Donation versus Discount Promotions, Journal of Marketing Research, 48, pp. 855-868.

Barone, Michael J., Tirthankar Roy, (2010), Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response, Journal of Marketing, 74, pp. 121-132.

Barone, Michael J., Tirthankar Roy, (2010), The Effect of Deal Exclusivity on Consumer Response to Targeted Price Promotions:  A Social Identification Perspective, Journal of Consumer Psychology, 20, pp. 78-89.

Barone, Michael J., Thomas E. DeCarlo, (2009), With Suspicious (But Happy) Minds:  Mood’s Ability to Neutralize the Effects of Suspicion on Persuasion,  Journal of Consumer Psychology, 19, pp. 326-333.

Barone, Michael J., Andrew T. Norman, Anthony D. Miyazaki, (2007), Consumer Response to Cause Related Marketing Strategies for Retail Goods:  Is More or Less Fit Better? Journal of Retailing, 83, pp. 437-445.

Barone, Michael J., Robert D. Jewell, (2007), Norm Violations and the Role of Marketplace Comparisons in Positioning Brands, Journal of the Academy of Marketing Science, 35, pp. 550-559.


University of Louisville
College of Business
Harry Frazier Hall
Louisville, KY 40292
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Main College Number: (502) 852-6440 Fax: (502) 852-7557


The UofL College of Business is separately accredited by AACSB International (The Association to Advance Collegiate Schools of Business). Visit our Accreditation page for details.

University Accreditation:
Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)



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