By any other name…. Advertising. Promotion. Retailing. Product development. Branding. Personal selling. What these and so many other contemporary careers have in common is a core competency in marketing. In very real terms, it’s the business of business.
Marketing is the revenue-generating part of an organization. To successfully market goods and services, an organization must anticipate and meet consumers’ needs in a manner that achieves organizational goals.
According to Peter Drucker, internationally acclaimed author and educator, “The purpose of business is to create a customer.” Marketing drives the processes that conceive and develop products and services to meet consumers’ needs. It creates the promotion, pricing, and distribution that produces customer satisfaction.