By any other name…. Advertising. Promotion. Retailing. Product development. Branding. Personal selling. What these and so many other contemporary careers have in common is a core competency in marketing. In very real terms, it’s the business of business.

Marketing is the revenue-generating part of an organization. To successfully market goods and services, an organization must anticipate and meet consumers’ needs in a manner that achieves organizational goals.

According to Peter Drucker, internationally acclaimed author and educator, “The purpose of business is to create a customer.” Marketing drives the processes that conceive and develop products and services to meet consumers’ needs. It creates the promotion, pricing, and distribution that produces customer satisfaction.

College of Business

College of Business
Harry Frazier Hall
2301 South Third Street
University of Louisville
Louisville, KY 40292
Phone: (502) 852-6440
Fax: (502) 752-7557
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