By any other name…. Advertising. Promotion. Retailing. Product development. Branding. Personal selling. What these and so many other contemporary careers have in common is a core competency in marketing. In very real terms, it’s the business of business.
Marketing is the revenue-generating part of an organization. To successfully market goods and services, an organization must anticipate and meet consumers’ needs in a manner that achieves organizational goals.
The Department of Marketing offers a variety of elective courses suitable for a wide spectrum of marketing careers. Our sales program is one of the top rated programs in the country. Other popular career choices for students are Promotion and Brand Management and Supply Chain Management. Please see the UofL Undergraduate Catalog for the most up-to-date curriculum for the BSBA in Marketing.
A Minor in Marketing can be very useful because having good marketing skills complements several areas, both within Business and outside of Business. In today’s world, companies are looking for employees who can not only handle the technical aspects of their jobs but can also communicate and market what the company does. In addition, Marketing is pervasive in today’s society and both small and large companies, and even individuals, have to be adept at marketing their strengths. As a result, a minor in Marketing can be very useful both from a professional as well as a personal point of view. Please see the UofL Undergraduate Catalog for the minor in marketing prerequisites and curriculum.
Career Opportunities in Marketing
“The purpose of business is to create a customer.” ….. Peter Drucker, Educator, Author, Consultant
Careers in Marketing
Job opportunities are increasing as competition escalates among product-oriented firms, service-oriented firms, and even not-for-profit organizations. Marketing graduates pursue careers in areas such as marketing research, personal selling and sales management, retailing, advertising and promotion, product and brand management, marketing management and international marketing.
Faculty members in the Department of Marketing are highly qualified and bring a wealth of experience to the classroom. Our faculty actively work with the local business community, participate in business and professional organizations, conduct academic research and publish in scholarly journals. This high level of professional involvement keeps faculty on the cutting edge of marketing knowledge. The marketing department uses adjunct faculty and guest speakers from the business world to impact hands-on skills and keep the courses relevant.
Department of Marketing
College of Business, Suite 144
University of Louisville
Louisville, KY 40292
Phone: (502) 852-7834 Fax: (502) 852-7672