THE OVERVIEW 

The Brown-Forman Cardinal Challenge represents a prestigious, global academic competition with real-world opportunities and consequences designed to stimulate and reward innovative thinking and entrepreneurial persistence. As a regional qualifying event for the international “Super Bowl” of business plan events, Venture Labs Investment Competition (formerly Moot Corp.) , the University of Louisville Brown-Forman Cardinal Challenge showcases new business concepts presented by MBA and graduate students from 12 of the country’s leading university entrepreneurship programs, including UofL.

 

The compact, one-day Challenge brings approximately 60 exceptional students and their coaches/mentors together for Business Plan and Fast Pitch competitions.  The teams will compete for more than $30,000 in prize money by presenting their concepts to a panel of judges comprised of venture capitalists, angel investors and successful entrepreneurs from three states. The winning Business Plan Presentation team earns an automatic bid to the annual Venture Labs Investment Competition.

All teams are guaranteed at least $750 for participating in the competition.

The B-F Cardinal Challenge is a part of the University of Louisville College of Business’s Forcht Center for Entrepreneurship.  The Challenge illustrates the college’s role as a leader in entrepreneurship education and real-world learning experience, and showcases Metro Louisville as an expanding, entrepreneur-friendly marketplace. Business concepts, services and technology developed by UofL students have gone on to launch as entrepreneurial ventures in health care, fitness, energy, media, beverage and other industries.

To find out if you are eligible to compete in the Brown-Forman Cardinal Challenge, read our rules .   

Read about the 2011 competition.

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