What Background is Necessary to Study Marketing?

     Success in marketing is not contingent on having fulfilled any single set of high school requirements. Most careers in marketing typically require excellent written and oral communication skills, analytical skills and problem-solving skills. Our marketing program is designed to prepare students for a wide range of career opportunities.

Outcomes

Graduates of the BSBA program should:

• Be competent in their discipline.
• Be problem solvers.
• Have an awareness of ethical issues.
• Be effective communicators.
• Be knowledgeable of business disciplines.
• Be competent with technology.
• Have awareness of the global business environment.
• Appreciate diversity.

     Within the broader context of the BSBA program outcomes, students majoring in marketing should:

• Use appropriate techniques and software to analyze and solve marketing problems.
• Have effective communication skills, both written and oral, in the marketing context.
• Demonstrate critical thinking through effective integration of their marketing knowledge with other disciplines.
• Be current in their knowledge of the marketing discipline.
• Demonstrate professional behavior at all times.