Marketing Careers

     Marketing expertise is in increasing demand as competition escalates among product-oriented firms, service-oriented firms, and even not-for-profit organizations. The study of marketing emphasizes the quantitative, behavioral, and problem-solving skills necessary for career placement and advancement. Marketing graduates pursue careers in areas such as marketing research, personal selling and sales management, retailing, advertising and promotion, product management, supply chain management and international marketing. In many organizations, a marketing career provides an excellent path to top management. In fact, more corporate presidents have risen to the top through marketing than through any other area.