Marketing

The University of Louisville offers a Bachelor of Science in Business Administration (BSBA) with a major in marketing through the College of Business. In addition, the Department of Marketing offers a minor in marketing .  The Department of Marketing offers a variety of elective courses suitable for a wide spectrum of marketing careers. We also have an excellent sales curriculum for those interested in a sales career. Our faculty and advisors can provide guidance on appropriate electives.

Marketing students have ready access to state-of-the-art computer facilities housed in the College of Business. Marketing courses are designed to provide hands-on experience with the latest computer hardware and software. The development of written and oral communication skills and critical thinking skills is stressed throughout the curriculum. Practical experience is provided through the co-op program.

The Sales Program consists of professional selling coursework and educational experiences designed to prepare students for successful careers in sales, marketing, and other areas. CLICK for more information.

MESSAGE FROM THE CHAIR (CLICK HERE)

IN THE NEWS! UofL Associate Professor of Marketing David Faulds has developed a new course --Marketing 490: Social Media Consulting—that combines students, faculty and social media industry experts in teams available to work with business clients.   Read full story.

 

Cohort Request for Management 301-02 (MW 1:00 PM) and Marketing 301-01 (MW 2:30 PM) for fall 2011 semester.