Dr. Buddy LaForge received top honors at the June 2013 Direct Selling Education Foundation’s (DSEF) 2013 Annual meeting in Phoenix, Arizona.  DSEF supports research and education programs expand knowledge and understanding of the fundamental principles of direct selling.

DSEF Senior Program Director Bettie Smith announced the newest recipient of DSEF’s esteemed Circle of Honor award, Dr. Raymond (Buddy) LaForge, Professor of Marketing for the University of Louisville.

“Dr. LaForge could not be more deserving of this award,” Bettie said. “For nearly 20 years, Buddy LaForge has supported DSEF and the direct selling industry in all aspects of his work.”

“The industry will be forever grateful for Dr. LaForge for his contributions and understanding of the direct selling business model and the impact his writing may have had on the understanding of the industry,” added John Fleming.

We congratulate Dr. LaForge on this prestigious award!

Dr. LaForge award photo


University of Louisville
College of Business
Harry Frazier Hall
Louisville, KY 40292
Phone: (502) 852-6440
Fax: (502) 852-7557


The UofL College of Business is separately accredited by AACSB International (The Association to Advance Collegiate Schools of Business). Visit our Accreditation page for details.

University Accreditation:
Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)



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