Product Positioning
Positioning
Sedan Example
Chart of MSRP and Expected MSRP for various Sedans
Legend: DC=Dodge Charger; G80= Genesis G80; NM=Nissan Maxima; Q50=Infiniti Q50; TC=Toyta Corollo; HC=Honda Civic; LX=Lexus ES; HA=Honda Accord; BMW3=BMW Series 3; AC=Acura RLX; HyA=Hyundai Accent; TY=Toyota Yaris; BMW 5=BMW Series 5; AU=Audi RS 5; Mercendes Benz E Class
Table of Data used in Sedan Positioning Analysis
| Model | Manufacturer Suggested Retail Price | Horse Power | Size | Expected MSRP (using regression model) | Price Premium (MSRP - Expected MSRP) |
|---|---|---|---|---|---|
| Dodge Charger | $31,390 | 300 | 3 | $43,127 | ($11,737) |
| Genesis G80 | $43,045 | 311 | 4 | $53,206 | ($10,161) |
| Nissan Maxima | $35,175 | 300 | 3 | $43,127 | ($7,952) |
| Chevrolet Impala | $28,895 | 197 | 3 | $36,274 | ($7,379) |
| Infinti Q50 | $37,425 | 300 | 3 | $43,127 | ($5,702) |
| Toyota Corolla | $20,555 | 169 | 2 | $25,064 | ($4,509) |
| Honda Civic | $21,605 | 159 | 2 | $24,398 | ($2,793) |
| Lexus ES | $40,925 | 302 | 3 | $43,260 | ($2,335) |
| Honda Accord | $24,875 | 192 | 2 | $26,594 | ($1,719) |
| BMW Series 3 | $41,745 | 382 | 2 | $39,234 | $2,511 |
| Acura RLX | $55,895 | 310 | 4 | $53,140 | $2,755 |
| Hyundai Accent | $17,350 | 120 | 1 | $12,456 | $4,894 |
| Toyota Yaris | $17,705 | 106 | 1 | $11,525 | $6,180 |
| BMW Series 5 | $54,395 | 180 | 4 | $44,491 | $9,904 |
| Audi RS 5 | $75,195 | 444 | 4 | $62,055 | $13,140 |
| Mercedes-Benz E-class | $55,045 | 255 | 3 | $40,133 | $14,912 |