Push versus Pull Marketing
Push Marketing
A good workable definition of push marketing 'means you are trying to to promote a specific product to an audience you find relevant.'[1] From a promotion perspective, push marketing is appropriate for creating awareness for a new product-service when directed to a specific target market, an extension of an extant product, or awareness of a new business entity. From a price perspective, trade promotions are considered a form of push marketing. Trade promotions are temporary price discounts offered by a firm to the next level in the supply chain. For example, Heinz might offer a 5% discount on all Heinz ketchup in Ohio, Indiana, and Kentucky over a two week period. Similarly, price discounts at the retail level are considered a form of push marketing.