The Cardinal Challenge will showcase teams’ presentation savvy in two formats: Business Plan Presentation and Fast Pitch.

Business Plan Presentation

During the Saturday morning sessions, three teams will participate in each of four tracks of the Business Plan Presentation competition. Conducted simultaneously, the four tracks will include 15 minutes for each presentation followed by up to 15 minutes of Q & A from the judges.  Based on the judges’ selections, each track will produce one winner, with four teams competing in the afternoon finals. Judges will score each team on its written business plan and oral presentation.

Written plan judging factors include, but are not limited to:

  • Executive Summary
  • Market Analysis
  • Product or Service
  • Operating Strategy
  • Critical Risks
  • Pro-forma Financials
  • Company Overview
  • Uses of Funds
  • Offering

Oral presentation judging factors include, but are not limited to:

  • Presentation Creativity
  • Concept Viability
  • Business Plan
  • Visual Aids

The finals will feature 15-minute presentations followed by 15-minute Q & A by the finals judges.

Winners will be announced at the Awards Reception and Celebration on Saturday evening.

Fast Pitch

The eight teams not selected for the finals will participate in the Fast Pitch competition, where one member of each team will present its concept to the judges in 60 seconds.

Made without visual aids or follow-up Q&A, the Fast Pitches will be judged on passion, completeness, relevance and style.

Winners will be announced at the Saturday evening Awards Reception and Celebration.


University of Louisville
College of Business
Harry Frazier Hall
Louisville, KY 40292
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Main College Number: (502) 852-6440 Fax: (502) 852-7557


The UofL College of Business is separately accredited by AACSB International (The Association to Advance Collegiate Schools of Business). Visit our Accreditation page for details.

University Accreditation:
Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)



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