Competitions hosted by the UofL College of Business:

Business Competitions

Brown-Forman Cardinal Challenge Business Plan Competition

The Brown-Forman Cardinal Challenge represents a prestigious, global academic competition with real-world opportunities and experiences designed to stimulate and reward innovative thinking and entrepreneurial persistence. As a regional qualifying event for the international “Super Bowl” of business plan events, Global Venture Labs Investment Competition, the University of Louisville Brown-Forman Cardinal Challenge showcases new business concepts presented by MBA and graduate students from 12 of the country’s leading university entrepreneurship programs, including UofL. The Cardinal Challenge offers teams the opportunity to win over $15,000, an invitation to the Global Venture Labs Investment Competition, and the lucrative “Launch in Louisville” Package. Cardinal Challenge website.

Ballard Morton New Venture Competition





The Ballard Morton New Venture Competition is an annual business plan competition featuring teams of UofL College of Business MBA students competing for start-up capital for their innovative business concepts. In addition, winners have the opportunity to move on to regional and national competitions such as the Brown-Forman Cardinal Challenge, Oregon New Venture Championship, and Rice Business Plan Competition.

Keg of Nails Sales Competition

The first Keg of Nails Sales Competition between students from the University of Cincinnati and the University of Louisville was held on in 2012 at the UofL College of Business.  Students presented a role play of selling a product. Each sales process was videotaped and presented to the buyers and judges, a team of sales professionals from the supporting companies. Keg of Nails website.

Walmart Better Living Business Challenge

The Walmart Better Living Business Challenge features teams of business school students presenting business plans to a panel of judges. The plans must be for sustainable, profitable new products or business processes with measurable positive environmental benefits.  The Forcht Center for Entrepreneurship hosts the Challenge Midwest Regional Competition at Harry Frazier Hall in the UofL College of Business.  Walmart Better Living Business Challenge website.






University of Louisville
College of Business
Harry Frazier Hall
Louisville, KY 40292
Phone: (502) 852-6440
Fax: (502) 852-7557


The UofL College of Business is separately accredited by AACSB International (The Association to Advance Collegiate Schools of Business). Visit our Accreditation page for details.

University Accreditation:
Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)


Business First online edition is available to all university students, faculty and staff.

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